AZ Program code: 050408
Group on entrance exam: II
Program duration and format: 4 years/8 semesters, full-time
Language of instruction: English, Azerbaijani
Required credits: 240
Awarded degree: Bachelor (BBA)
Tuition fee: 2000 AZN
As Marketing is an interesting and dynamic process, it offers a good and avant-garde introduction for the energetic youth. The students of the marketing program of AU are taught meeting the needs and requirements of local and international customers, learning and assessing their satisfaction parameters, analyzing market competition and adapting the products, sales and services to these standards, and creating a good portfolio consisting of wide arrange of connections and distribution network.
The students also learn dynamic processes of global markets, business skills, advertising, brand analysis, promotion, as well as general economic knowledge.
Teaching process is conducted by professionals graduated from the best universities of the world. The program provides students with necessary knowledge and skills required by the employers, as well as preparing them for graduate-level study in the leading universities of the world. The students learn business skills and economic knowledge together with the experience of assessing and improving financial performance of the companies and becomes an entry level consultant or manager of this field.
The junior students of the program of English-language Marketing are taught 600 hours of English at Azerbaijan University.
Other courses offered during the program providing specific knowledge and skills are the following:
- Social psychology
- Probability and Statistics
- Math for economics
- Computer Use
- Academic Writing and Research
- Special Problems & Solving Strategies
- Human Geography
- Critical thinking
- Business Communication
- Business English
- Speech development
- HR management
- Principles of Accounting
- Microeconomics
- Macroeconomics
- Practical statistics
- Corporate Finance
- Principles of marketing
- Operations Management
- Legal Environment of Business
- Managerial Accounting
- Financial Reporting
- International business
- Business Analysis
- Econometrics in Business
- Computer Information Systems
- Business modelling
- Strategic management
- Becoming a Leader
- Corporate Governance Ethics
- Managing marketing channels
- Customer behavior
- Product Management
- International marketing
Class Schedule of Marketing available HERE.
