A seminar entitled “Artificial Intelligence and the Future of the Economy: Innovative Approaches in Marketing” was jointly organized by the Student Scientific Society of the Faculty of Business and Economics and the Young Economists Club operating under the Faculty. During the seminar, Farid Hajiyev, Marketing Expert at PASHA Life Insurance, delivered a presentation on current trends in marketing.

At the opening of the seminar, Tural Gojayev, Dean of the Faculty of Business and Economics, introduced the guest speaker and emphasized that the application of artificial intelligence technologies in the economy creates new opportunities. Aytan Aslanova, Chair of the Student Scientific Society, noted that in the future, business processes will be organized more efficiently and innovatively through the integration of artificial intelligence across various sectors of the economy.

In his presentation, Farid Hajiev provided detailed insights into innovative methods used in modern marketing, AI-based analytics and personalization tools, and the transformation of the digital marketing ecosystem in Azerbaijan. The guest speaker also presented examples of marketing technologies applied in international practice.

The seminar concluded with a discussion and a Q&A session on the topic.

Public Relations Department