The next scientific seminar of the Department of Economics and Management of Azerbaijan University was held. The seminar was devoted to the topic Green Marketing: Realities and Potentialities. Head of the Department Tural Gojayev opened the seminar and presented the agenda of the event. The head of the department pointed out that the increase in environmental literacy has actualized the implementation of green marketing in recent years, which, in turn, leads to an increase in the brand value of companies. The purpose of the seminar is to organize a discussion of topical issues related to the implementation of green marketing, to listen to ideas, opinions and recommendations on solving problems in this area. 

Then the report of the Department lecturer, PhD in Economics, assoc. prof. Turana Ahmadova on “Sustainable Development and green marketing” was heard. Senior lecturer of the Department Ruhangiz Aliyeva made a speech on ”Main directions of green marketing strategy”. The speech of the Department lecturers – Hasan Rahimli was devoted to the topic of “Economic philosophy of sustainable development: Economic degrowth”, and the speech of Elvin Karimov was devoted to the topic of “The main obstacles to mastering green solutions”. 

The scientific seminar continued with discussions on the above topics. 

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