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Marketing

  • Speciality: Marketing
  • Faculty: Business and Economics
  • Study level: Undergraduate
  • Duration of studies: 8 semesters (4 years)
  • Availability of specialisation: Marketing
  • Availability of foundation year: Available (1 year)
  • Language(s) of instruction: Az/En
  • Qualification: Marketer
  • Tuition fees: 2500-2700 azn

The Marketing program prepares specialists in consumer behavior, market research, product and service positioning, successful presentation in the market, and the development of marketing strategies.

Creativity, communication skills, analytical thinking, an interest in innovation, and teamwork are considered advantages for applicants who want to choose this program.

Admission to the Marketing program is available in both Azerbaijani and English sections. For students admitted to the English section, the period of study is 5 years, including 1 academic year for English language preparation.

Education

Students learn the fundamentals of marketing, digital marketing, market research, brand management, advertising and public relations, sales management, consumer behavior, and marketing strategies. They gain knowledge and skills in conducting marketing research, modeling consumer behavior and market segmentation, the marketing communication system, product distribution and the development of sales channels, and carrying out strategic marketing planning.

Career Opportunities

Graduates can work in the marketing departments of companies, advertising and public relations agencies, media organizations, digital marketing companies, e-commerce platforms, and international companies.

The Future of the Major

The development of digital marketing, social media, and e-commerce contributes to the creation of new career opportunities in marketing and increases the demand for digital skills, making this field one of the most dynamic professions of the future.

  • You can download the study program of the Marketing major HERE 
  • You can download the study schedule of the Marketing major HERE (Azerbaijan section)
  • You can download the study schedule of the Marketing major HERE (English section)